Welcome back to Beyond The Blank. Kyle Busch Joe Gibbs Racing Team Collection M&M’s Wedge shirt We’re excited to share another piece of Street Fleece design inspo. This time, it’s all about a cut and sew hack for that elevated streetwear look. Have you been following along our Design Innovation series with Motion Textile? If not, check out the first three posts here, here and here! Like we’ve said before, the hoodie and sweatshirt trend is on fire. Every designer and street wear label out there is blowing up this category. One big design trend we’re seeing is an all-over print look. The theme of this is more is more. Usually, with these types of styles, the fabric is printed before the garment is cut and sewn. Since that can be super expensive, we’re going to show you a little hack so you can get this look with any already made style in our BELLA+CANVAS line.
Kyle Busch Joe Gibbs Racing Team Collection M&M’s Wedge shirt, hoodie, sweater, longsleeve and ladies t-shirt
For those new to this industry. Print-on-demand occurs with direct-to-garment (DTG) printers. These are like large inkjet printers that can print directly on to cotton fabrics. Print-on-demand works for people starting out their clothing line because there are not many upfront cost. It works by you’re simply going to be having your credit cards charged when someone else buys your product from your website. This is great for small influencers or small retail brands. DTG is a great option for anybody who is unsure about how much inventory they should buy, because they don’t have that purchase history with their audience. Kyle Busch Joe Gibbs Racing Team Collection M&M’s Wedge shirt With DTG, you can offer new designs, try a new line, or target a more niche audience. If you’re not sure how these designs will perform, you won’t be risking that much with DTG. You can start with print-on-demand and then graduate into screen printing for each individual design. Let’s say you have a company logo with one or two colors in the design and you want to print on a black shirt. If you’re planning to sell 500 of them, it is not in your best interest to offer it on print-on-demand but rather try screen printing which you can produce for five or six dollars. Pricing is worth it to switch to traditional screen printing with as few as 50 pieces per design. If you know you can sell 50 pieces of a design, you’ll most likely be saving money with screen printing. Another positive to screen printing is the washability and feel of the print is a bit more premium than DTG.
So what’s best for your brand?